So what’s the deal with the mannequin?
"Manny" is our unofficial spokesperson. He represents our commitment to the principles of solid brand building and marketing. Everything we do has a foundational approach. We don’t create "trendy" brands that won’t stand up over time. We want to help our clients uncover a brand that is timeless and worthy of the story it tells. So we keep Manny around to remind us that we should never leave the fundamentals.
"if you never leave the fundamentals, you'll never need to return to them."
You don’t have to look into a crystal ball to predict that video is going to be a HUGE marketing trend in 2019. Stats already show that roughly 75 million people in the US alone watch online videos every single day, and a large portion of those users are viewing video content on social media platforms. Likewise, over 5 billion videos are watched on YouTube daily. Video is a powerful marketing tool. How can you get started?
Whether we are aware of it or not, we are branding ourselves and our businesses every day. Through the process of doing business and simply communicating with other folks, we are leaving a lasting impression of our “brand”.
Brand is a person’s perception of a product, service, experience, or organization. It's what your customers say it is... not what you say it is.
MOORESVILLE — Brad and Joan Justus began a new chapter in the life of their marketing business, Jarbo, on Wednesday.
Brad and Joan cut the proverbial red ribbon alongside the Greater Mooresville Chamber of Commerce and celebrated the opening of their new location with an open house the same day.
No, not your political position, or your position on who’s leading the smartphone race. The position I am referring to is in your customer’s mind. We all have a limited amount of space up there—some of us less than others. Have you fought your way past all the noise and competition to secure that precious slot in their brain that reminds them you are the one to call at the moment of truth?
Most of you will recognize the title of this article. It was Apple Computer’s tagline from 1997 to 2002. Whether you are a fan of Apple products or not, there’s no denying that the company has been one of the most innovative companies on the planet. Why? Because they “think different." While critics scorned the tagline for being grammatically incorrect, Apple drew attention. Quite the strategy.
“Direct marketing has never worked for us. We tried that once. Didn’t really get many calls from it.” I hear this quite a bit from clients. I don’t doubt it. Direct marketing is a complete waste of time and money, unless it is part of a bigger plan.
In the early 1900’s marketing was easier. You simply told folks what you were selling and they bought it – even easier if your product or service was somewhat unique. Many companies continue to use this same practice in their marketing today, which can be a costly mistake in today’s marketplace. We need to realize that it’s not about us—it’s about the customer.
When I was young it was somewhat uncommon to see a Canadian goose in my neck of Indiana. I can recall one of my more colorful uncles going to great, mostly unsuccessful, lengths to get a pair of geese to nest on the ponds of his property. It was a real treat for a central Indiana Hoosier to witness “wild” geese coming in for a landing. Very cool.