The Value of Video Marketing
You don’t have to look into a crystal ball to predict that video is going to be a HUGE marketing trend in 2019. Stats already show that roughly 75 million people in the US alone watch online videos every single day, and a large portion of those users are viewing video content on social media platforms. Likewise, over 5 billion videos are watched on YouTube daily. Video is a powerful marketing tool. How can you get started?
Mobile-first Indexing on Google
Mobile-first indexing is coming! Mobile-first indexing means that Googlebot will now use the mobile version of your website for indexing and ranking, to better help their users find what they're looking for. Is your mobile website prepared?
Jarbo celebrates new location
MOORESVILLE — Brad and Joan Justus began a new chapter in the life of their marketing business, Jarbo, on Wednesday.
Brad and Joan cut the proverbial red ribbon alongside the Greater Mooresville Chamber of Commerce and celebrated the opening of their new location with an open house the same day.
Your Brand vs. Your Web Folks
Web Folks: "Here's your box"
You: [ Puzzled look ]
Web Folks: "Place your marketing stuff in the box and we'll get it on the website."
You: [ Puzzled look with slightly elevated blood pressure ]
Brand Happens
Whether we are aware of it or not, we are branding ourselves and our businesses every day. Through the process of doing business and simply communicating with other folks, we are leaving a lasting impression of our “brand”.
Brand is a person’s perception of a product, service, experience, or organization. It's what your customers say it is... not what you say it is.
What's your position?
No, not your political position, or your position on who’s leading the smartphone race. The position I am referring to is in your customer’s mind. We all have a limited amount of space up there—some of us less than others. Have you fought your way past all the noise and competition to secure that precious slot in their brain that reminds them you are the one to call at the moment of truth?
"Think Different."
Most of you will recognize the title of this article. It was Apple Computer’s tagline from 1997 to 2002. Whether you are a fan of Apple products or not, there’s no denying that the company has been one of the most innovative companies on the planet. Why? Because they “think different." While critics scorned the tagline for being grammatically incorrect, Apple drew attention. Quite the strategy.
Does direct response marketing work?
“Direct marketing has never worked for us. We tried that once. Didn’t really get many calls from it.” I hear this quite a bit from clients. I don’t doubt it. Direct marketing is a complete waste of time and money, unless it is part of a bigger plan.
Customer-centric Marketing
In the early 1900’s marketing was easier. You simply told folks what you were selling and they bought it – even easier if your product or service was somewhat unique. Many companies continue to use this same practice in their marketing today, which can be a costly mistake in today’s marketplace. We need to realize that it’s not about us—it’s about the customer.
Domesticated geese are boring, predictable, and lazy.
When I was young it was somewhat uncommon to see a Canadian goose in my neck of Indiana. I can recall one of my more colorful uncles going to great, mostly unsuccessful, lengths to get a pair of geese to nest on the ponds of his property. It was a real treat for a central Indiana Hoosier to witness “wild” geese coming in for a landing. Very cool.
Why is Engagement Vital on Social Media?
Social media is meant to be…well, social. This can be easily forgotten. Whether you are on Facebook, Instagram, Twitter, etc., engagement is what people want and what your audience will respond to best.
How to Populate Your New Facebook Business Page
Utilizing social media is an important first step to take in your marketing campaign. While there are several platforms, Facebook is especially essential if your business centers around B2C marketing. If your business doesn't have a Facebook page, or you're looking to revamp the one you already have, then this is the guide for you!
What should I spend on marketing?
Budgeting is one of the most time-consuming parts of owning a business. “Did I spend enough here last year?” “What would happen if I put more money towards . . . ?” “Do we really need health care insurance?”.
Why? Because it works.
I would like to take a few minutes to speak to you about something I have been worried about for some smaller businesses. I am speaking of the following mindset: “We’ve always done it that way in the past and we’re not about to change now.”
What is SEO?
SEO stands for search engine optimization. Wikipedia defines it as:
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
Hashtag Optimization
Chances are, if you’ve been on the internet then you’ve probably encountered a hashtag. They run rampant within social media platforms like Instagram, Twitter, Facebook, and—though uncommon—LinkedIn. They act as live links that redirect the user to a feed where other people are using that same hashtag. If the hashtag in question is popular, then that feed will continually be updated with new content.
Tired of Artificial? Go Organic!
The definition of organic marketing refers to getting your customers to come to you naturally over time, rather than 'artificially' via paid links or boosted posts.
Organic content is at the core of content marketing. There are so many different kinds of organic content so let’s break it down by platform.
Should My Website Have an FAQ Page?
A detailed FAQ page is one of the most valuable elements to include on your website. While this resource is commonly used to benefit your customers, it also benefits you and your team as well!
Customer Personas, Journeys & Experience Maps
Knowing your customers and their experience with your brand is essential to growing your business.
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